Lead with video.
Show your human side.

Luminq is the first full-service LinkedIn video format studio. We help business leaders grow their visibility, trust, influence and authority on LinkedIn through human-led video content and formats, strategic content planning, and full production and management services. We are strategic first, creative second, and always outcome-led.

Video on LinkedIn gets 5x more engagement than other content types and is shared 20x more. Human faces on video foster trust — 71% of buyers are more likely to purchase when a CEO is active on social media. LinkedIn has 1.2 billion users with video views up 36% year-on-year, and 82% of buyers view profiles before making purchasing decisions. Video formats give leaders a repeatable framework to deliver confidently while keeping viewers hooked through short-form storytelling.

Video formats are structured, repeatable and scalable frameworks that provide a way to show your best side on camera. They give leaders a consistent structure that builds confidence and creates consistency.

We select a delivery format depending on how leaders naturally explain complex ideas. This could be in an interview, vodcast, behind the scenes, round table, quiz, lecture, exploring nature, or adventure format — to give some examples.

Formats provide structure. Structure builds confidence. Confidence creates consistency.

Luminq is designed for minimal time commitment from busy leaders. At the Visibility level, the commitment is just 3–4 hours per month — typically a single filming session. We handle everything else: strategy, format and story development, scripting, editing, publishing, commenting, optimisation and page management.

Unlike ghostwriters, we capture your real voice on video — your face, your words, your energy. Unlike generic agencies, we combine broadcast-quality video production with platform-native strategy specifically for LinkedIn. We focus on commercial outcomes, not vanity metrics. Every piece of content connects back to your business goals. And our format-led approach gives you a repeatable framework to deliver confidently while keeping viewers hooked through short-form storytelling.

We follow a four-stage process: (1) Diagnose — we audit your LinkedIn presence, identify competitors, and find quick wins. (2) Define — we identify your content pillars and video formats, tone of voice, and credibility angles. (3) Delivery Plan — we create an actionable content roadmap and publishing schedule. (4) Execute & Optimise — we handle filming, editing, publishing, engagement and ongoing optimisation with regular analytics reporting.

Results depend on your stage. At the Visibility level, expect consistent impressions, growth in profile views, and connection requests from relevant peers. At the Trust level, deeper comment engagement and inbound messages asking for your perspective. At the Influence level, speaking invitations, media requests, and partnership opportunities. At the Authority level, pipeline acceleration, stronger board confidence, and category leadership perception.

Luminq was founded by Jason Mitchell and Jake Cassels, who bring a combined 50 years of media expertise. Their backgrounds span premium video and TV production, format creation, and community building. They are Royal Television Society Award winners who have sold formats to 25 territories globally, built online brands from 0 to 8 million followers, and created formats for Netflix, BBC, Channel 4 and NBC.

Our pricing is very competitive. By investing in video, you create a content engine that fuels many other types of content across LinkedIn — short clips, carousels, graphics, text posts, and more — all from a single filming session. This makes video one of the highest-ROI investments you can make in your LinkedIn presence. Book a discovery call and we'll walk you through options tailored to your goals.